1. Where Skin Science Meets Ritual: The Ultimate S Enriched Cleansing Foam

Skincare, in the Sulwhasoo universe, is not merely routine - it is a reverent ritual. And with the debut of The Ultimate S Enriched Cleansing Foam, cleansing becomes its own act of transformation. This isn’t your everyday face wash. It’s a luxurious, sensorial experience that elevates the simple gesture of cleansing into a moment of artful care.

At its core is Sulwhasoo’s pioneering HydroLeo Technology™, an innovation inspired by the French mille-feuille pastry. Just as the dessert is composed of delicately stacked layers of cream and pastry, this cleanser is crafted with an elegant alternation of oil and water layers. The result? A dual-action formula that begins as a lush oil and blossoms into a cushiony, creamy foam. In one gesture, it sweeps away impurities, environmental debris, and even ultra-fine dust particles, while lavishing the skin with hydration and nourishment.

Infused with a 30% blend of skin-conditioning oils, including antioxidant-rich olive oil, this cleanser is uniquely designed to protect the skin barrier while it purifies. It also features glycerin and ectoin, offering a moisture surge that’s palpable from the very first rinse. Supporting this symphony are revered ingredients from Sulwhasoo’s herbal apothecary - ginseng berry, Re.D Flavonoid™, peptides, niacinamide, and vitamin E - each chosen for their soothing, brightening, and anti-aging benefits.

But this is not just promise - it is performance. In an instrumental study after just one use, results were compelling:

💧 Hydration Improvement

💧 Hydration +16.9%

💧 100% had improvement in hydration

🧖‍♀️ Smoother Skin Texture

🧖‍♀️ Flakiness / dead skin cells -9.0%

🧖‍♀️ Skin texture / smoothness -10%

🧖‍♀️ 93% showed improvement in flakiness

🧖‍♀️ 100% showed improvement in smoothness

🌡️ Redness Reduction

🌡️ Heat-induced redness improved by 47%

🌡️ 100% showed improvement in redness caused by heat irritation

🧼 Cleansing Power

🧼 Removes tinted sunscreen by 58.4%

🧼 Removes ultra-fine dust by 62.9%

What emerges is not only skin that feels purified, but also looks visibly radiant - more even-toned, calm, and luminous.

If cleansing is the prologue to any skincare story, The Ultimate S Enriched Cleansing Foam ensures it begins with elegance, efficacy, and profound care.

2. Color, Comfort, and Care: Perfecting Lip Color in Shade Bloom

Where the cleanser brings the skin into balance, Sulwhasoo’s Perfecting Lip Color adds the final brushstroke - a sheer veil of color that’s as nourishing as it is beautiful. The latest shade to join the lineup, Bloom, is a muted warm pink, designed to harmonize seamlessly with the natural color of your lips. It’s soft, it’s subtle, and it’s effortlessly wearable - equally suited for a summer brunch as for a sunset soirée.

More than a balm and more refined than a lipstick, the Perfecting Lip Color formula treads that rare space where treatment meets tint. Its feather-light texture glides on without stickiness, and its color builds with each swipe, allowing for sheer daytime polish or a deeper evening hue. It’s beauty that behaves exactly how you want it to - with grace.

What sets this formulation apart is its nourishing core. At the heart is ginseng seed oil, a proprietary Sulwhasoo extract derived from the brand’s most treasured botanical. Known for its powerful moisturizing and absorption capabilities, it delivers fast hydration that penetrates without residue. Blended with sunflower seed wax and glycerin, the formula also supports the lip barrier, making it ideal for lips prone to dryness or flaking.

Perception Results After 1 Week:

💋 97% said lips felt immediately moisturized

💋 97% said lips looked naturally radiant

💋 94% said lips felt smoother

 Available in 6 Effortlessly Wearable Shades

🌸 310: Terra - a soft warm beige

🌸 330: Bloom - a warm muted pink 🌟 New

🌸 999: Rose - a muted red

🌸 520: Amber - a sheer orange

🌸 460: Berry - a pink plum

🌸 370: Peony - a vibrant pink

Whether worn alone or layered with a lip liner or gloss, Bloom’s beauty lies in its understatement. It’s the kind of color that doesn’t overwhelm, but enhances - a whispered flush of pink that feels like your lips, only better.

3. A Heritage Reimagined for the Modern Woman

For those unfamiliar with the brand’s legacy, Sulwhasoo is not just a skincare company - it is a cultural phenomenon rooted in decades of herbal wisdom and artistic expression. With a history that traces back to 1932, Sulwhasoo was the first to introduce ginseng-infused formulations to the beauty world, long before the K-beauty wave swept across continents.

The brand’s commitment to craftsmanship is evident in every detail - from the multi-sensorial textures to the precision of its botanical formulations. But it is this seamless blend of heritage and modernity, art and science, that continues to set Sulwhasoo apart. In an increasingly fast-paced world, the brand offers an invitation to slow down and indulge in meaningful care - beauty not just for the surface, but for the soul.

With these two launches, Sulwhasoo speaks directly to the modern woman’s desire for duality: ritual and results, elegance and efficacy, tradition and innovation. Whether you’re refreshing your summer skincare regimen or looking to add a touch of muted color to your warm-weather makeup wardrobe, The Ultimate S Enriched Cleansing Foam and Perfecting Lip Color in Bloom offer a graceful place to begin.  Discover more at @SULWHASOO.US.